Brand Building through Values, Traditions, and Culture

 Brand Building through Values, Traditions, and Culture – Prem Narayan

• Panel Discussion at the Global Audio-Visual Entertainment Summit 2025, Jio World Centre

Mumbai, May 1: Culture is of great importance, and if one understands a country's culture, it becomes clear how brands are created. By studying people’s beliefs, values, traditions, and culture, it is possible to root brands effectively through advertisements, said Prem Narayan, CEO of Ogilvy India.

He was speaking during a panel discussion on the topic “Culture as the Fuel for Brand Building” at the Global Audio-Visual Entertainment Summit 2025 held at the Jio World Centre. The event was attended by creators and content writers.

Mr. Narayan stated that a nation’s culture resides in the hearts and minds of its people. All brands and advertising are deeply connected with people’s emotions. Therefore, understanding a country’s culture helps build connections with its people.

He emphasized that if advertisers or filmmakers are creating content for India, they must explore this emotional connection.

Cultural references can drive transformation. For instance, in India, the average per capita consumption of chocolate was only 20 grams in the past. Today, it has increased to about 160–170 grams, and much of this growth can be attributed to branding. In our country, sweets are an inseparable part of any festival, auspicious occasion, or new beginning. Considering this, brands are developed accordingly. Cultural places and moments present major opportunities for embedding brands, he added.

Mr. Narayan also elaborated on the theme “Culture as the Fuel for Brand Building” by citing several examples of brand advertisements.

मुंबई की फिल्म सिटी में मीडिया एंड एंटरटेनमेंट

 मुंबई की फिल्म सिटी में मीडिया एंड एंटरटेनमेंट सिटी की स्थापना

मुख्यमंत्री देवेंद्र फडणवीस ने घोषणा की कि मुंबई की 500 एकड़ क्षेत्र में फैली फिल्म सिटी में एनिमेशन, गेमिंग और विजुअल इफेक्ट्स के लिए विशेष रूप से 120 एकड़ में मीडिया एंड एंटरटेनमेंट सिटी स्थापित की जाएगी। उन्होंने कहा कि ये दोनों परियोजनाएं आगामी कुछ महीनों में वास्तविकता में उतरेंगी।

 

मुख्यमंत्री ने कहा कि इस वेव्स सम्मेलन के माध्यम से भारत ने यह सिद्ध किया है कि वह रचनात्मक (क्रिएटिव) क्षेत्र में भी अग्रणी बनने की क्षमता रखता है। प्रधानमंत्री नरेंद्र मोदी के नेतृत्व में भारत ने आर्थिक महाशक्ति के रूप में अपनी पहचान बनाई है और अब देश रचनात्मक क्षेत्र में भी नेतृत्व के लिए तैयार है।

 

उन्होंने आगे कहा कि सूचना प्रौद्योगिकी, कौशल और प्रतिभा महाराष्ट्र की प्रमुख ताकतें हैं, और भारत की नई 'क्रिएटिव वेव्स' का स्वागत करने का आह्वान उन्होंने सभी से किया।

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Media & Entertainment City to Come Up in Mumbai's Film City

 Media & Entertainment City to Come Up in Mumbai's Film City

Chief Minister Devendra Fadnavis announced that a Media and Entertainment City will be developed across 120 acres within Mumbai's 500-acre Film City, dedicated especially to animation, gaming, and visual effects (VFX). He added that both of these projects will be launched in the coming months.

 

He further stated that through the WAVES Summit, India has demonstrated its leadership in the creative sector. Under the leadership of Prime Minister Narendra Modi, India has emerged as a global economic powerhouse, and now the country is poised to lead in the creative industry as well.

 

Highlighting Maharashtra's strengths in information technology, skills, and talent, the Chief Minister invited everyone to embrace India's new ‘Creative WAVES’.

Entertainment Sector to Play Key Role in Maharashtra’s Development

 Entertainment Sector to Play Key Role in Maharashtra’s Development

- Chief Minister Devendra Fadnavis

Inauguration of the World Audio Visual and Entertainment Summit – 2025

 

Mumbai, May 1: Various sectors are contributing to Maharashtra’s growth, and in the coming years, the entertainment industry will play a significant role in the state’s development, said Chief Minister Devendra Fadnavis.

 

The World Audio Visual and Entertainment Summit 2025 (WAVES Summit) was inaugurated by Prime Minister Narendra Modi at the Jio World Convention Centre in Mumbai. The event was attended by Governor C. P. Radhakrishnan, Railways and Information & Broadcasting Minister Ashwini Vaishnaw, External Affairs Minister S. Jaishankar, Deputy Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar, Minister of State for Information & Broadcasting Dr. L. Murugan, along with other dignitaries from India and abroad.

Indian Institute of Creative Technology to Be Set Up in Mumbai

 Indian Institute of Creative Technology to Be Set Up in Mumbai – Union Minister Ashwini Vaishnaw

For the first time, the Indian Institute of Creative Technology (IICT) will be established in Mumbai, with a funding of ₹400 crore approved by the central government. Global giants like Google, Apple, Microsoft, and Adobe will collaborate in setting up this institute. Through WAVES, India is progressing towards becoming a global hub for the creative industry, said Ashwini Vaishnaw in his welcome address.

Actor Anupam Kher outlined the vision behind the WAVES initiative. Singers M.M. Keeravani, Shreya Ghoshal, and Mangli performed the welcome song. WAVES advisory board members including Mohanlal, Hema Malini, Kartik Aaryan, S.S. Rajamouli, Rajinikanth, Anil Kapoor, Bhumi Pednekar, Ranbir Kapoor, Aamir Khan, Reliance Industries Chairman Mukesh Ambani, and Adobe CEO Shantanu Narayen shared their thoughts during the event.

On this occasion, Prime Minister Modi also unveiled postage stamps in memory of Gurudutt, P. Bhanumathi, Raj Khosla, Ritwik Ghatak, and Salil Chowdhury for their contributions to Indian cinema.

India Is Ready to Lead as a Creative Superpower – CM Devendra Fadnavis

 India Is Ready to Lead as a Creative Superpower – CM Devendra Fadnavis

The entertainment sector is the new engine of growth for Maharashtra and India, said Chief Minister Devendra Fadnavis. In the digital age, content travels faster than any product, and Maharashtra is at the forefront of this revolution. WAVES is not just a summit but a movement, inspired by Prime Minister Narendra Modi and taking shape in Maharashtra.

Today, digital content, music, animation, and games are being shaped at a global level. The state government is creating a conducive environment and will implement robust policies to support this transformation, he added.

Fadnavis also announced that Mumbai’s Film City, spread over 500 acres, is being developed into a global center for next-generation studio ecosystems. Of this, 120 acres will be dedicated to a media and entertainment city focused on animation, visual effects, and gaming.

Creative Economy Will Have a Major Share in India’s GDP

 Creative Economy Will Have a Major Share in India’s GDP

– Prime Minister Narendra Modi

Grand Inauguration of World Audio Visual and Entertainment Summit 2025 (WAVES) by the Prime Minister

 

Mumbai, May 1: India’s Orange Economy stands on three strong pillars – content, creativity, and culture. In the coming years, India’s creative economy will hold a significant share in the country’s GDP. The global animation market is currently worth over $430 billion and is expected to double in the next 10 years. The WAVES summit will open new doors of success for India's animation and graphics industry, said Prime Minister Narendra Modi.

Prime Minister Modi inaugurated the World Audio Visual and Entertainment Summit 2025 (WAVES) in a grand ceremony held at the Jio World Convention Centre in Mumbai. The event was attended by Governor C.P. Radhakrishnan, Chief Minister Devendra Fadnavis, Union Ministers Ashwini Vaishnaw (Railways and I&B), S. Jaishankar (External Affairs), Dr. L. Murugan (MoS I&B), Deputy Chief Ministers Eknath Shinde and Ajit Pawar, and several national and international dignitaries.

Indian films have now reached audiences across the globe. Today, Indian films are screened in more than 100 countries. Foreign audiences are not just watching Indian films but also trying to understand them. A notable aspect of Indian cinema is that many international viewers are watching Indian content with subtitles. India has become a global hub for film production, digital content, gaming, fashion, and music, Modi said.

We Must Enrich Humanity Without Turning It into a Machine – PM Modi

"We must not turn humans into machines; instead, we must make them more enriched and sensitive," the Prime Minister said. Human progress cannot be measured solely by information, technology, or speed — music, art, and dance must also be given importance. Creative individuals, through their energy and efficiency, can give new shape to a creative revolution, he said, urging creative people worldwide to make India a hub of global creativity.

Today, the world is searching for new ways to tell stories and concepts. India has a priceless treasure of stories and ideas spanning thousands of years. Modi called for spreading this treasure to every corner of the world and presenting it to future generations in new and engaging ways.